Monday, March 2, 2015

Brand ambassador



Brand ambassador (celebrity spokesman) is a marketing term for a person employed by an organization or company to promote its products or services within the activity known as branding. 




Rogger Federer, Mercedes Benz Brands ambassador ( blog.mercedestucson.com )

The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors lies in their ability to use promotional strategies that will strengthen the customer-product/service relationship and influence a large audience to buy and consume more. 


int.piaget.com
Yara, arab singer, Piaget brand ambassador ( piaget.com
Predominantly, a brand ambassador is known as a positive spokesperson appointed as an internal or external agent to boost product/service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company.
source : wikipedia.com

Sunday, November 17, 2013

brands can be a brand name, word, phrase, logo, symbol, design, image, or a combination of two or more elements,

Brand is one part of the intellectual property rights,


brands can be a brand name, word, phrase, logo, symbol, design, image, or a combination of two or more elements, and by using a brand name or symbol or discriminatory (whether a logo, seal / packaging) to identify the goods / services from a seller / vendor specific group. 



Distinctive mark of a business entity that is used as a marker of identity and the products it produces goods or services to consumers, and to distinguish the business and the goods or services that result from other business entities.

Distinctive mark of a business entity that is used as a marker of identity and the products it produces goods or services to consumers, and to distinguish the business and the goods or services that result from other business entities.

Sunday, May 20, 2012

songket, brands in traditional hand made , transcend national boundaries


Songket 
Palembang songket worn by the bride's wedding dress custom , South Sumatra. 
Songket traditional woven cloth is a type of Malay in Indonesia, Malaysia, and Brunei. Songket brocade fabric is classified in the family. Songket woven by hand with threads of gold and silver and is generally worn on formal occasions.  metallic yarn set in a brilliant sheen effect fabric. 
The word comes from the term songket sungkit in Malay and Indonesian languages, meaning "hook" or "gouged". This relates to a method of manufacture; tie and took a pinch of woven fabric, and then slipped the gold thread. In addition, according to some, the word songket also be derived from the word songka, skull cap is believed to Palembang first time the habit of weaving with gold thread started.  term meaning 'to weave the threads of gold and silver'. Fancy woven songket is usually worn during the festivity, celebration or party. 
Songket can be worn like a sarong wrapped around the body, slung over the shoulder, or as a headband or grade, decorative headband. Grade is a kind of hat headdress made of songket cloth commonly worn by the sultans and princes and nobles Malay Sultanate. According to tradition, songket cloth should only be woven by virgins or young girls: but now men also participated in songket weaving. Some traditional songket cloth Sumatra has a pattern that contains a specific meaning. 
Songket have to go through eight ranks before becoming a piece of cloth and is still traditionally woven. Because normally weavers of the village, it is not surprising that his motives were patterned with local plants and animals. This motif is also often named after the Malay cakes like serikaya, diamonds, and the powder tray, thought to be the king of confectionary indulgence. 
Songket weaving historically associated with the settlement and Malay culture, and according to some people this technique was introduced by Arab traders or India. According to the folk tale Palembang

Tuesday, May 8, 2012

Brand in fictional

Fictional brand A fictional brand is a non-existing brand used in artistic or entertainment productions – paintings, books, comics, movies, TV serials, etc. The fictional brand may be designed to imitate a real corporate brand, satirize a real corporate brand, or differentiate itself from real corporate brands. Such a device may be required where real corporations are unwilling to license their brand names for use in the fictional work, particularly where the work holds the product in a negative light. 
More recently, Muzellec and Lynn (2010) have shown that fictional brands my be used for commercial purposes through the process of reverse product placement. Their paper considers the case of Duff Beer and Bertie Bott’s Every Flavour Beans and reveals that consumers'attachment to those brands in the fictional world may be leveraged through “defictionalisation” or “productisation” in the real world. Muzellec, Lynn and Lambkin suggest the fictional brands represent brand potential rather than brand reality; they are in effect, “protobrands”. They propose that “protobrands” can be leveraged and transformed into registered trademarks which can derive revenue for their owners through reverse product placement or, more accurately, reverse brand placement.  This section may contain original research. Please improve it by verifying the claims made and adding references. 
Statements consisting only of original research may be removed. More details may be available on the talk page. (May 2009) Works of fiction often mention or show specific brands to give more realism to the plot or scenery. Specific