songket, brands in traditional hand made , transcend national boundaries

Songket 

Palembang songket worn by the bride's wedding dress custom , South Sumatra. 
Songket traditional woven cloth is a type of Malay in Indonesia, Malaysia, and Brunei. Songket brocade fabric is classified in the family. Songket woven by hand with threads of gold and silver and is generally worn on formal occasions.  metallic yarn set in a brilliant sheen effect fabric. 
The word comes from the term songket sungkit in Malay and Indonesian languages, meaning "hook" or "gouged". This relates to a method of manufacture; tie and took a pinch of woven fabric, and then slipped the gold thread. In addition, according to some, the word songket also be derived from the word songka, skull cap is believed to Palembang first time the habit of weaving with gold thread started.  term meaning 'to weave the threads of gold and silver'. Fancy woven songket is usually worn during the festivity, celebration or party. 

Songket can be worn like a sarong wrapped around the body, slung over the shoulder, or as a headband or grade, decorative headband. Grade is a kind of hat headdress made of songket cloth commonly worn by the sultans and princes and nobles Malay Sultanate. According to tradition, songket cloth should only be woven by virgins or young girls: but now men also participated in songket weaving. Some traditional songket cloth Sumatra has a pattern that contains a specific meaning. 

Songket have to go through eight ranks before becoming a piece of cloth and is still traditionally woven. Because normally weavers of the village, it is not surprising that his motives were patterned with local plants and animals. This motif is also often named after the Malay cakes like serikaya, diamonds, and the powder tray, thought to be the king of confectionary indulgence. 

Songket weaving historically associated with the settlement and Malay culture, and according to some people this technique was introduced by Arab traders or India. According to the folk tale Palembang

Brand in fictional

Fictional brand A fictional brand is a non-existing brand used in artistic or entertainment productions – paintings, books, comics, movies, TV serials, etc. The fictional brand may be designed to imitate a real corporate brand, satirize a real corporate brand, or differentiate itself from real corporate brands. Such a device may be required where real corporations are unwilling to license their brand names for use in the fictional work, particularly where the work holds the product in a negative light. 

More recently, Muzellec and Lynn (2010) have shown that fictional brands my be used for commercial purposes through the process of reverse product placement. Their paper considers the case of Duff Beer and Bertie Bott’s Every Flavour Beans and reveals that consumers'attachment to those brands in the fictional world may be leveraged through “defictionalisation” or “productisation” in the real world. Muzellec, Lynn and Lambkin suggest the fictional brands represent brand potential rather than brand reality; they are in effect, “protobrands”. They propose that “protobrands” can be leveraged and transformed into registered trademarks which can derive revenue for their owners through reverse product placement or, more accurately, reverse brand placement.  This section may contain original research. Please improve it by verifying the claims made and adding references. 

Statements consisting only of original research may be removed. More details may be available on the talk page. (May 2009) Works of fiction often mention or show specific brands to give more realism to the plot or scenery. Specific